Marketing Plan Template Pack

July 2nd, 2009 · No Comments · F R E E

This Marketing Plan Template Pack includes a 40 page Word template and 10 Excel spreadsheets. Use this template to summarize the Who, What, Where, When, and How questions of marketing and sales activities for the planning year.

Use this Marketing Plan Template to:

Analyze the competitive environment you need to examine in order to position your product or service in the marketplace
Develop and refine your product so that it meet customers’ needs
Ensure the packaging and pricing matches customers’ expectations and spending habits
Define the promotion, advertising and PR you’ll adopt to get your message to target customers
Identify each specific marketing event or action item that will increase sales
Deliver a cohesive plan that will become your blueprint to marketing success

Download Now for only $9.95 – Buy Here!

Screenshots

Executive Summary

Situation Analysis

Customer Analysis

Market Segmentation and Market Analysis

Describing your Products and Services

Price Strategy

Budget Determination

Action Plan and Implementation

and 9 Free Excel Templates including…

Competitive Analysis Matrix

Demographic Profile

Marketing Budget

Sales Forecast

1 Executive Summary

1.1 Company Description

1.2 Strategic Focus

1.3 Goals

1.4 Current Situation

1.5 Competitive Advantage

2 Situation Analysis

2.1 Market Research

2.1.1 Research Findings

2.1.2 Growth Projections

2.2 Competitor Analysis

2.2.1 Competitor #1

2.2.2 Competitor #2

2.2.3 Competitor #3

2.2.4 Competitor Matrix

2.3 Customer Analysis

2.4 Environment Analysis

2.5 Industry Analysis

2.6 Market Definition and Segmentation

2.7 Market Analysis

2.8 Target Market

2.9 Target Market Strategies

2.10 SWOT Analysis

2.10.1 Identifying Internal Strengths And Weaknesses

2.10.2 Identifying Opportunities and Threats

3 Products and Services

3.1 Description of Products/Services

3.2 Comparison

3.3 Products/Service Features

3.4 Other Considerations

4 Market Strategy

4.1 Image

4.2 Positioning

4.3 Promotion Strategy

4.4 Price Strategy

4.5 Price Comparison

4.6 Customer Service

4.6.1 Retaining Customers

4.6.2 Customer Complaint Handling

5 Sales Forecast

5.1 Sales Forecast By Product

5.2 Sales Forecast By Type

5.3 Sales Forecast By Market

5.4 Sales Forecast By Location

6 Budget Determination

6.1 Budget By Type

6.2 Budget By Month

6.3 Budget by Team Members

7 Marketing Organizations

7.1 Organization Chart

7.2 Roles & Responsibilities

8 Action Plan and Implementation

8.1 Schedule

8.2 Action Items

8.3 Implications for staff involvement

9 Communication Plan

9.1 Sales Material

9.2 External Communications

9.3 Distribution Groups

10 Tracking, Evaluation & Control

10.1 Tracking

10.2 Evaluation

10.3 Control

What’s included in the template pack

The templates are in Microsoft Word and Excel and can be downloaded online for only $9.95.

The template pack includes the following documents:

Marketing Plan	40 page template
Marketing Plan (Sunflowers cover)	40 page template
Competitive Analysis	1 x worksheet
Costs	1 x worksheet
Demographic Profile	1 x worksheet
Market Research	1 x worksheet
Market Profile	1 x worksheet
Sales Forecast by Market Segment	1 x worksheet
Sales Forecast by Product	1 x worksheet
Sales Forecast by Region	1 x worksheet
Sales Forecast by Unit	1 x worksheet