There are 3 different Website Proposals that come with your document pack. Each one has similarities and differences.
The template pack includes the following

• Website Proposal (New Design): A proposal for developing brand new websites. Pages: 9
• Website Proposal (eCommerce): A specialty proposal for developing eCommerce websites only. Pages: 9
• Website Proposal (Redesign): Another specialty proposal document just for customers who you will be redesigning their website. Pages: 10
• Website Marketing Proposal & Analysis: A proposal for Website SEO & Marketing Projects.  Pages: 8

Source: http://www.webdevdocs.com