5 Social Media Strategy Templates for Facebook, Twitter & LinkedIn

If you’re looking for templates to define your Social Media Strategy, then use these free MS Word and PDFs to add Twitter, Facebook and LinkedIn to your Marketing Plans. Cut through the hype and develop a practical social media strategy for your business. [Read more…]

Software Disaster Recovery Plan Template – MS Word

If you’re looking for a MS Word template to write your Disaster Recovery Plan, then use this to write your DR procedures. Use this sample Disaster Recovery Plan to include section on recovering software in case of an unforeseen catastrophe. [Read more…]

Learn more about robots.txt from Matt Cutts

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14 Questions For Interviewing Technical Writers

Here are some tips for interviewing tech writers, for example, if your company needs to hire a contractor to complete some documentation. I’ve worked on both sides on the fence in the past, (i.e. interviewed and been interviewed) and picked up a few things in the process. Hopefully, these will be of some help.

A technical writer, as the name implies, creates documentation of a technical nature. They write text that is accurate, readable, accessible, and helpful to its intended audience, usually end-users or developers.

How to Test Technical Writers

How much time should be allotted to complete an assessment test?

I’d suggest one hour. Some people will race through it, while others will deliberate over the grammar questions forever. Nonetheless, one hour should be sufficient time for them to complete the test. By allocating this amount of time to the test, you are also emphasizing its relative importance. If it were a simple 10-minute quiz, it wouldn’t carry the same weight. Here is a suggested approach for administering the test:

  1. When advertising the vacancy, highlight that an evaluation test is part of the assessment process.
  2. By saying this upfront, you will weed out under-qualified writers who know that they would not pass the test.
  3. When scheduling interviews, remind the applicants that there will be a 1 hour test.
  4. Explain to them what this entails, for example, that there is X number of questions on grammar, procurement, technology etc. Among other things, this illustrates your company’s professionalism as you are helping the applicants to prepare for the interview.
  5. In turn, it would be unprofessional to spring the test on applicants when they turn up and catch them by surprise. Completing the test takes about 90 minutes. Some applicants may have other arrangements to consider, such as day-care, commuting etc.

When they arrive, interview them first and then do the test.

Software Development Templates

If they are unsuitable for the position, cancel the test and say that it is not necessary at this point.

For those who are suitable, I’d do the following:

  1. Give them a pen and paper (always helps).
  2. Glass of water/coffee.
  3. Find a quiet room with a PC or laptop.
  4. Give them a printout of the test (most writers like hardcopies).
  5. Walk through the test so that they understand what s required. They can ask any questions at this point.
  6. Once they are ready, leave the room and let them do the test.
  7. After 20 minutes, drop in to see how they are doing. This is not to police them, but to see if they genuinely need any assistance.
  8. After 60 minutes return and print out their test.

At this point, I’d suggest that they have a break so that you can score the test. Once you’ve completed this, sit down and go over the scores. As everyone likes to know how they performed in a test, I’d walk through the results and discuss them with the applicant. For example, if they scored poorly in one section, ask them how this area could be improved. And finally, thank them for taking the time to do the tests and hope that they have gained from it.

System Admin Guide

Technical Writing Skills

Technical writers often have a degree in English, technical writing, the technical field for which they are writing, or a combination of these.

It is most important that they have enough expertise to understand their audience’s background and needs.

For example, writers who develop documentation for software APIs, microcontroller operation, and other technical subjects are often paid more than those who write guides for a non-technical audience (for example, how to use email), because it is difficult to find good writers with advanced technical knowledge.

Desktop publishing tools

After the documentation is written, using a desktop publishing tool or a help authoring tool, it is normally reviewed for accuracy by one or more “subject matter experts” (SMEs).

Functional Requirements

Technical Communication

Technical communication is the process of conveying information about technology to an intended audience. A technical communicator is a person whose job involves technical communication. Technical communication jobs include the following:

  • Technical writer
  • Technical editor
  • Information architect
  • Usability expert
  • User interface designer
  • Technical artist
  • Technical trainer

The technology can be of any kind, including the sciences, high technology including computers and software, consumer electronics, and so on.

Role of Technical Writing

Technical communications are created and distributed by most employees in service organizations today, especially by professional staff and management.

Effective communications require quality content, language, format, and more. The entire point of communications is to disseminate information; this is where written content comes in. To present the appropriate content, it is imperative to understand one s audience and writing purpose.

If a document does not communicate the information that the writer intends and what he or she wants the reader to understand, then the communication is meaningless.

The writer has a self-interest in making the extra effort: Looking credible is as important as being credible and getting results in business.

Respect and credibility of the writer/speaker are integral to effective communications. Readers will not trust the information from an author if they do not believe that author is a valuable source of information or the purveyor of worthwhile ideas.

Statement of Work Template


Furthermore, being respected is essential to being persuasive, a key ingredient in business.


About the Author


Ivan Walsh teaches people how to develop their Technical Writing Career. Read how he makes over $175,000 as a Technical Writer on his blog. You can also catch him on Twitter @ ihearttechdocs

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Ten Tips When Writing for the Web

Writing for the Web requires new a different approach to the writing process. Before you start writing web content, try to understand the basics of information architecture and how navigation systems work. As readers scan text on the Web, make sure that you:

  • Write short paragraphs instead of large blocks of text
  • Use bulleted lists to break out the key points
  • Give one subhead for each idea.
  • Add H2 and H3 to highlight the key points
  • Use simple, everyday language. 
  • How to Write for the Web

    On the web, one page on print media requires two or three screens.

    1. Write in small digestible chucks, which fit into the information hierarchy. To create your hierarchy, outline the website as you would for printed material.  
    2. Examine the site’s purpose and outline the main sections (e.g. words people use to navigate) and the links within those heads. Test it before it goes online.
    3. Write headlines and links on Post-IT sticky notes and put them on a chart. Show the chart to sample users. Ask them how to get from one section to another.
    4. Run a usability test.
    5. Put the outline of each webpage on a sheet of paper.
    6. Stack the pages and, sitting next to the user, hold up the pages. Tell them what to find and ask them to “click” the headings to get there. If they choose the right pages then continue; otherwise go back and make notes.
    7. Don’t give any hints or clues on how to navigate.
    8. Sit back and watch. You’ll be amazed how their approach differs from what you had expected. Make notes for later revisions. This paper model helps you see how people navigate through the site.
    9. By writing concise, descriptive headings, you will lead users to the content that they are seeking. For example, do visitors expect to find phone numbers, under “Who we are” or “Contact us”?
    10. Planning is 80 percent of the work. Once you’ve created a good outline, the writing will have more impact.

    About the Author

    Ivan Walsh teaches people how to make money writing Technical Documents. Read how he makes over $150,000 as a Technical Writer on his blog. You can also catch him on Twitter @ ihearttechdocs

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18 Guaranteed Ways to Improve Your Case Studies

You’ve never written a case study before, right? You wish there was some nice, easy way to get a handle on this. So, wouldn’t it be very nice if someone –guess who! – put together fifteen of the best articles on case study writing? Well, you’re in luck, we have!

1. How to Write a Case Study

Case studies and white papers are very effective tool to promote the benefit of a product or services. Case studies are the first most popular device used to promote the business.

Case Study template

How to Write a Case Study

2. Case Study: Focus To Be More Effective

As mentioned earlier, a case study is a soft-sell sales document. Its role is to highlight your abilities without resorting to market-speak and sales clichés.

3. Using Case Study in Your Marketing Plans

Case Studies are one of the most effective tools you can use to promote your products and services, especially if you are on a limited marketing budget.

4. What is a Case Study?

In general, case studies are made up of four sections: 1. Situation, 2. Problem, 3. Solution, and 4. Evaluation.

5. 5 Reasons To Write a Case Study About Your Business

There are several reasons you should publish a case study, for example to generate market awareness,  raise your profile, or demonstrate thought leadership. Here’s how to do it. 

Case Study template

Case Study – Sample Templates

6. How to Construct your Case Study

In the opening section of your case study, Situation, you describe the rationale for the case study, your background, current market position, areas of expertise, and what makes your company different from the competition.

7. Case Study: Length, Format, Style, and Presentation

Most case studies are between two-or-three pages and in the range of 500-900 words, although some tend to run longer. Try to aim for three pages, and include one large graphic per page.

Case Study template

Case Study – Sample Templates

8. Transform Case Studies into Success Studies

A case study should start with a powerful headline highlighting the major result or benefit of the project.

9. Writing Case Studies for Medical Products

These medical case studies are 500 to 800 words and describe how the device improves the diagnosis or treatment of patients.

10. How to Prepare Case Studies

A case study can be described as the study of an object, person or situation in its natural habitat in an uncontrolled and observational manner.

11. Writing Case Studies That Convert Prospects into Customers

Case studies are a very effective promotional tool, especially when your products and services are intangible, expensive, technical or provide benefits that are not instantaneously derived upon purchase.

12. Making the Business Case for Case Studies

Case studies are much more effective because they offer quantifiable success stories told from the perspective of current satisfied customers.

13. Trade Show & Case Studies

Trade show case studies can only benefit your company. Learning from past companies’ efforts and strategies adds to your own experience, almost as if you lived through their successes and failures with them.

14. How Freelance Writers Can Make Money from Case Studies

I remember the first time a client offered me a case study writing assignment. “What the heck is a case study?” “How long is it?” “What is the format?” “How much do I charge?”

15. Case Study for Market Research

There is another method of gathering information which is relevant and must be described. It is called case studies and it is the most adjustable of all research designs.

16. Case Studies as a Marketing Tool

An effective case study highlights how a specific situation was originally identified, what solution was selected for the problem.

17. How to Market your Business with Case Studies

A great way to increase the credibility of your marketing is to let your satisfied customers sell your service or product for you. Case studies are a wonderful way to do this.

18. Case Studies Research and Writing

The problem section of your case study has to have a ‘punch’. It has to signify something to the reader, something that can relate to, something that makes them take action.

Case Study template

Case Study – Sample Templates

If you have any questions about case studies, please contact me here or visit our blog.

Posted via web from Small Business Strategies

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