Audience Analysis Template – 30 Pg MS Word + Excel Spreadsheet

The Audience Analysis Template includes a 30 page MS Word template and an MS Excel spreadsheet with 130 entries. Use this template to learn more about the target audience for your projects and what they want to achieve, for example, read your user guide, visit your website or buy your product. Instant Download – Only […]

Free Brand Loyalty Survey Template – Microsoft Word

You can use this Brand Loyalty Survey Template for Marketing Plans, Market Research and other types of Surveys.

Product Brand Name Template

Product Brand Name Template (DOC). Similar in format and purpose to the Company Brand Name Template, this template considers product rather than company name creation. This handbook addresses three areas of name development: Preparation, Generation and Evaluation, and includes several appendices of samples and resources you’ll find helpful. The Brand Naming Toolkit provides 59 templates, […]

59 Brand Naming Templates

The Brand Naming Toolkit provides 59 templates, techniques, tips, and tactics that have been proven though years of experience developing names for companies and products for both large and small organizations.

21-Point Invention Evaluation Checklist – Honestly evaluating your product against general, industry, market and product criteria will help determine whether it has a good chance of success. Use this checklist to perform that evaluation. Download –

Business Evaluation Checklist – Use this extensive checklist to make sure you get answers to all your important questions before you purchase a business. Download –

Business Lease Checklist – After you’ve chosen a site for your business, don’t sign any lease without first going over this checklist. Download –

Business Brand Name Template aka Name Creation Brief

Business Brand Name Template (DOC). This is a “working”, interactive template that elicits the information your naming team (even if it’s only a team of one) can use to focus on and generate relevant name candidates. It can also be described as a “Name Creation Brief”.

eBay Startup Checklist – Ready to start your adventure on eBay? Use this step-by-step checklist to start your business off right. Download –

Sales Plan Template – Guidelines for Prospecting and Account Management

A prospect is a contact that falls within your target market, but has not yet been qualified as having a specific need for your product or service. Every sales representative on your team should complete a prospecting plan to provide structure, focus, and accountability in achieving results.

Marketing Plan Audit Template for marketing strategy and activities

Built in MS Word for easy editing and customization, this Marketing Plan Audit template will guide you through a comprehensive audit of your marketing strategy and activities.

Equipment Leasing Checklist – When deciding to obtain equipment, you need to determine whether it is better to lease or purchase the equipment. Use this checklist to compare the costs for each option. Download –

120 Day Project Plan with 179 project tasks – MS Project Template

The plan includes 179 project tasks as outlined in the Step by Step Guide to Implementing a World Class Performance Solution.

Customer Lifetime Value Calculator – Sales & Marketing Plan template

Built in Microsoft Excel, this Customer Lifetime Value Calculator will help you determine what you can afford to spend on sales and marketing.

The Art & Science of Naming Brands (PDF)

59 Tips, Techniques and Tactics Designed to Help You Create Memorable Names for Companies, Products, Services, and Events. This handbook addresses three areas of name development: Preparation, Generation and Evaluation, and includes several appendices of samples and resources you’ll find helpful.