Marketing Campaign Planning Checklist

Entrepreneur.com – Before you begin your market research campaign, use this form to analyze the costs.

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Manufacturer Analysis Checklist

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30-Day Sales Plan Checklist – MS Word Template

Entrepreneur.com. Use this checklist, adapted from Barry Farber’s feature article, “Sales Shape-Up,” to set your plan in motion.

Download – http://www.entrepreneur.com/sales/salesplanchecklist/index.html

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White Paper Templates (15 MS Designs for Sales, Marketing, and Technology)

Download 15 White Paper Templates for your Sales, Marketing, and Technology lead generation activities. Improve the quality of your white papers with 15 royalty-free MS Word White Paper templates. Instant download. The templates work in all versions of MS Word for Office and MS Word for Apple. Each of the templates are easy to modify. You can edit, update, and remove any text, images or charts in the files depending on your preferences.


15 White Paper Templates for only $19.99

Download Template

White Paper Templates: Structure

The structure of the white paper templates use the following structure:

  • Executive Summary
  • Business Challenge
  • Solution Description
  • Benefits
  • Technical Specifications
  • Target Market
  • Case Studies
  • Summary

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In the following examples, we have included screenshots of both the Numbered and Unnumbered white paper templates. We include both of these in the download file as, for certain projects, you may want to use a numbered system in your document, whereas in others you may prefer the more standard approach.

Generic white paper template with 2 column layout

Document history for tracking the progress of the document across multiple reviews. Generally, this is removed before the document is published.

In the Executive Summary page, the first section is one column across, with the following sections displayed in two columns. This provides a nice visual contrast for the reader and sets off the most important opening paragraph.

 

In the Solution chapter, we describe how your product or service will solve the reader’s underlying problem. The font is easy to read, with lots of white space to increase readability.

In the Specifications section, you can go into further technical detail concerning your product. This is ideal for technical, hardware, or construction white papers that will benefit for additional technical information.

In the benefits section, you discuss how the product meets the customer’s underlying need.

This is a very important part of the white paper as it should, and must, demonstrate to your prospective customer that your product/service will:

  • Increase productivity, performance, customer satisfaction, sales, and other such metrics
  • Decrease overheads, inefficiencies, running costs, license fees, and other cost items

In this chapter, highlight return on investment (ROI), usability, adherence to standards, and deployment.

Provide customer quotes to endorse your solution.

Example of the Appendix section. Here you can add definitions, glossary of terms, and other reference items.

White Paper Templates: Screenshots

In the following section, we provide screenshots of all 15 MS Word templates.  

Green Energy theme – ideal for environmental, health, and energy-related white papers.

You can use this automobile themed white paper template for automobile, car, and motoring. It also works well for retro, fashion, and design orientated white papers. It has a nice, positive energy that can complement other documents.


15 x White Paper Templates for only $19.99

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What’s the Purpose of White Papers?

White papers discuss a specific business issue, product, or competitive situation. In many cases, they summarize information about a topic, for example the results of a survey or study and then suggest a proposal for action, with the research data providing the justification for the action.

White Papers share technical knowledge and business information with others in the same field; for example, CIOs who are interested in how to use web services with Ecommerce applications.

These 15 templates includes all the major sections required in a standard White Paper, such as:

  • Executive Summary
  • Business Challenge
  • Solution Description
  • Benefits
  • Technical Specifications
  • Target Market
  • Case Studies
  • Summary

This package includes 15 White Paper templates in Microsoft Word format.

Who are these White Papers templates for?

If you work in sales and marketing, you’ll get great value for money with these templates. Remember, you can modify these templates as case studies, product brochures, and annual reports.

These templates are also ideal for someone starting a business. If you’re looking for high quality, low cost templates, then it’s hard to go wrong with these.

Think how long it would take you to design and format just one template! Here, you get 15.

As one of the top-selling products on the site, we’ve asked customers what line of business they’re in and how they’ve used the product. Some of their roles include Business Analysts, Proposal Managers, Sales Executives, Product Managers, Development Managers, IT Managers, Documentation Managers, and Technical Writers.

What are the benefits of White Papers?

These white paper templates provides several benefits, such as:

  • Use a white paper templates written by a business consultant who has worked with five of the world’s largest consultancies.
  • Raise the bar and improve the quality of your Sales and Marketing collateral
  • Give yourself an edge over your competition.
  • Save time with pre-formatted templates instead of preparing documents from scratch.
  • Provide your colleagues with attractive, pre-formatted templates that they can all use, rather than everyone developing their own documents.
  • Establish a Corporate Library of standard business templates.
  • Ensure consistency in the style and format of your Sales material.
  • Save time formatting different styles, fonts, layout and presentations!

Product Specifications

File Format: The templates are in Microsoft Word  (.docx) and Excel format (.xlsx).

File Size: The Download file is 5 MBs.

Opening the Files: You don’t need any special software to unzip the files. To unzip the files, right click on it, then select Extract, and save it to your computer.

Getting Started: Depending on your MS Office settings, the files may say Read Only when you open them. If this occurs, click FileSave As and save the files. There are no security settings on any of the files.

Images: All of the images in the templates are copyright free.

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