Customer Lifetime Value Calculator – Sales & Marketing Plan template

Built in Microsoft Excel, this Customer Lifetime Value Calculator will help you determine what you can afford to spend on sales and marketing.

It will also help you identify other issues you may need to address outside of the budgeting process (i.e. attrition and overly burdensome overhead costs).

This template helps you answer a critical question: How much can you afford to spend to acquire a new customer? The path to answering this question boils down to knowing your Lifetime Customer Value.

Download your Customer Lifetime Value Tool and get started now!

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Tagged as: Business, Customer lifetime value, Customer service, Excel, FAQs Help and Tutorials, Marketing, Microsoft Excel, Spreadsheet