I’ve started to use my social networks, such as Facebook more strategically rather than adopting a ‘shotgun approach’. In other words, I try to leverage each site by seeing the opportunities it offers and then using these. Recently, I’ve started to shift away from Facebook and moved to LinkedIn.
What does LinkedIn offer that Facebook doesn’t? Here are five reasons to Leave Facebook and join LinkedIn instead.
Target Audience – the average age on Facebook is 20 something and female. It’s a great place to meet people, swap videos, and chat. But it’s not a business platform. LinkedIn’s average age is 41. Most everyone is a business professional trying to meet other business professionals. So, for me, this gives it a huge edge over Facebook.
Business Groups – LinkedIn is designed around business groups. You can join these and instantly connect with people with similar interest. On Facebook, there may be fan pages, but it’s often just that, fans! No real dialogue goes on.
Recommendations – you can build relationships with people on LinkedIn and once they know/trust/do business with you, will give you recommendations. Professional endorsements give you an element of credibility that you don’t get elsewhere. And while this can be abused (I recommend you if you recommend me) it does seem to work.
Integration with other platforms – you can connect to LinkedIn from multiple social media portals, such as BusinessWeek, AMEX Open Platform, and even from Facebook.
Knowledge Exchange – I’ve kept the best for last. The conversations I have on LinkedIn are with the best people in their fields. You can learn a huge amount just by listening. Ask questions and see what comes back. The quality is very high. And unlike other sites, the conversations rarely degenerate into slanging matches. You can also receive the comments by email every day or bundled into a single email every week.
I will highlight other business benefits in the coming weeks. These are the first that come to mind.
What do you think of LinkedIn? How does it compare to other business sites you’ve used? What would you like to see changed in it? How could it be improved?