Concept Proposal Template

The Concept Proposal is the first document to be created in the Software Development Life Cycle. It identifies the need or opportunity to improve a business function by highlighting where strategic goals are not being met or performance can be improved.

The Concept Proposal should demonstrate that this is a worthwhile investment and identify potential impacts on systems, staff, and operations. This document forms part of the Initiation Phase.

Use this template to:

Persuade stakeholders to invest in the proposed solution
Highlight where strategic goals can be realized
Justify why this proposal should be endorsed
Explain the rationale behind the nominated products/services
Show how the proposal aligns with the Strategic Plan

Here’s are seven steps to help you build your Concept Proposal.

1. Context – Discuss the business drivers that triggered this document.

2. Investment – Identify the type, timing and source of investment required for this proposal.

3. Impact – Describe the potential impact the proposed solution may have on a technical, operations, and human resource level.

4. Needs – Highlight the appetite that exists for the proposed solution. Identify who requested the solution and what they have to gain from its implementation.

5. Performance – Identify specific areas where performance does not meet expectations.

6. Resources – Identify the sum total number of resources needed for the project, broken out by phase.

7. Strategy – Describe strategic and operational benefits. Show how benefits are linked to key objectives.

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