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		<pubDate>Sat, 28 Nov 2009 11:19:28 +0000</pubDate>
		<dc:creator>ivanwalsh</dc:creator>
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		<description><![CDATA[Business Brand Name Template (DOC). This is a “working”, interactive template that elicits the information your naming team (even if it’s only a team of one) can use to focus on and generate relevant name candidates. It can also be described as a “Name Creation Brief”.59 Tips, Techniques and Tactics Designed to Help You Create [...]]]></description>
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		<description><![CDATA[59 Tips, Techniques and Tactics Designed to Help You Create Memorable Names for Companies, Products, Services, and Events. This handbook addresses three areas of name development: Preparation, Generation and Evaluation, and includes several appendices of samples and resources you&#8217;ll find helpful. The Brand Naming Toolkit provides 59 templates, techniques, tips, and tactics that have been [...]]]></description>
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		<description><![CDATA[Image by Ivan Walsh via Flickr A Functional Design Specification (FDS) is a document used by companies in a pre-development phase to translate all notes, concepts, and scope into a complete requirements document. The document can include anything from flowcharts, screenshots, and wire frames. At a minimum, an FDS will contain an organized list of [...]]]></description>
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