Business Brand Name Template (DOC). This is a “working”, interactive template that elicits the information your naming team (even if it’s only a team of one) can use to focus on and generate relevant name candidates. It can also be described as a “Name Creation Brief”.
Entries Tagged as 'Information'
Business Brand Name Template aka Name Creation Brief
November 28th, 2009 · Comments Off · Sales & Marketing
Tags:Advertising·Brand·Business·Company·Information·Marketing and Advertising·Name Creation Brief·Naming·Positioning
The Art & Science of Naming Brands (PDF)
November 24th, 2009 · 2 Comments · Sales & Marketing
59 Tips, Techniques and Tactics Designed to Help You Create Memorable Names for Companies, Products, Services, and Events. This handbook addresses three areas of name development: Preparation, Generation and Evaluation, and includes several appendices of samples and resources you’ll find helpful.
Tags:Advertising·Brand·Business·Company·Information·Marketing and Advertising·Naming·Positioning
