Product Brand Name Template (DOC). Similar in format and purpose to the Company Brand Name Template, this template considers product rather than company name creation. This handbook addresses three areas of name development: Preparation, Generation and Evaluation, and includes several appendices of samples and resources you’ll find helpful.
Entries Tagged as 'Positioning'
Product Brand Name Template – Preparation, Generation and Evaluation Tips
December 19th, 2009 · Comments Off · Checklist, Forms, Sales & Marketing
Tags:Advertising·Brand·Business·Management·Marketing·Planning·Positioning·Productivity·sales marketing·Style Guide·Technical writing·Templates·Writing
59 Brand Naming Templates
December 12th, 2009 · Comments Off · Sales & Marketing
The Brand Naming Toolkit provides 59 templates, techniques, tips, and tactics that have been proven though years of experience developing names for companies and products for both large and small organizations.
Tags:Advertising·Brand·Management·Marketing and Advertising·Planning·Positioning·Productivity·Style Guide·Technical writing·template·Templates·Writing
Business Brand Name Template aka Name Creation Brief
November 28th, 2009 · Comments Off · Sales & Marketing
Business Brand Name Template (DOC). This is a “working”, interactive template that elicits the information your naming team (even if it’s only a team of one) can use to focus on and generate relevant name candidates. It can also be described as a “Name Creation Brief”.
Tags:Advertising·Brand·Business·Company·Information·Marketing and Advertising·Name Creation Brief·Naming·Positioning
The Art & Science of Naming Brands (PDF)
November 24th, 2009 · 2 Comments · Sales & Marketing
59 Tips, Techniques and Tactics Designed to Help You Create Memorable Names for Companies, Products, Services, and Events. This handbook addresses three areas of name development: Preparation, Generation and Evaluation, and includes several appendices of samples and resources you’ll find helpful.
Tags:Advertising·Brand·Business·Company·Information·Marketing and Advertising·Naming·Positioning
Brand Positioning Worksheet Template
November 15th, 2009 · Comments Off · Sales & Marketing
The Brand Positioning Worksheet Template includes a how-to tip and sample worksheet to help guide you in your own exercise.
Brand Strategy Template – How to establish, maintain, and measure your brand effectiveness
November 13th, 2009 · Comments Off · Sales & Marketing
The Brand Strategy Template is the foundation for company identity development and messaging.Successful branding begins with a well-defined brand that is RELEVANT to your market.
Tags:Brand·Business·Consulting·Identify·Logo·Marketing·Naming·Positioning·Sales & Marketing·Tagline
Brand Naming Toolkit – 59 Templates, techniques, tips, and tactics
November 12th, 2009 · Comments Off · Checklist, Forms, Sales & Marketing
The Brand Naming Toolkit provides templates, techniques, tips, and tactics that have been proven though years of experience developing names for companies and products for both large and small organizations.
Tags:Advertising·Brand·Brand Naming Toolkit - Templates·Logo·Naming·Positioning·tactics·techniques
